With more and more phantasmagoric ads claiming incredible results with no downtime, surgery or pain, the more it seems that we are back in the dark ages… There are treatments that offer “freezing,” “melting” of fat with eventual (3-4 months!) disappearance… Lasers that leave no mark but have results a half a year later… Skin care products with rare earth elements including gold that cannot possibly enter our bodies. There are services out there that have no reliable proof of their claim of outcomes. We live in an era where people want to believe the magic and are therefore willing to buy into the fantasies. We have an abundance of alchemists trying to convince us that they can turn metal into gold.