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The latest buzz words become good promotion for most entrepreneurs. Gluten free America has arrived and with it Gluten Free Water, Meat, Fruit, etc,etc. Businesses take advantage of presenting news which is self evident. Really nothing new that we logically did not know already.I cannot wait to find out what next is “new” and “natural”. The sought after product is “organic”. I understand the intentional meaning, but in reality, isn’t everything on earth organic? Even Iodine-131 and Carbon-14 !!!! The commercial world should not make fools of us.